Branding
Packaging Design
TOOLS
Adobe Illustrator
Adobe Photoshop
YEAR
2022
Magical Ice Cream Company is an ice cream company with a magical aesthetic that sought out a logo which matches their brand identity. Their slogan is “Ice cream so good it must be magic!”
Created branding for the company Magical Ice Cream Company that matches their aesthetic and can be easily applied to any possible physical merchandise.
The task for this project was to create branding and merchandise given the company name Magical Ice Cream Company, with the slogan "Ice cream so good that it must be magic."
For the logo, I utilized the space above the “M” of Magical to illustrate an ice cream with the cone. To incorporate the magical theme, I added mystical elements to the logo, specifically a sparkle to replace the dot of the “i” and the fluffy cloud-like ice cream scoop. I also chose a rounded font to match the fluffy theme that I was going for.
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