CPP Nav

UI/UX Design

Branding

TOOLS

Figma
Adobe Illustrator

YEAR

2024

CPP Nav is a navigation x rewards app that helps students get to their desired location on campus while giving them rewards for reaching their destination, combining both utility and entertainment for students.

Designed a logo and color palette that fits with the app's purpose. Created intuitive screens that both meets the needs of the intended audience while also including a rewards system for long-term user retention.

LOGO

The CPP Nav logo features a navigation icon pointed directly on top of a coin, demonstrating the app’s usage as a navigation app that also gives rewards.

The school colors are implemented into the logo to highlight the app’s focus on specifically the Cal Poly Pomona campus. Gold is used as an accent color that contrasts well with the beige and green, while also reflecting the color of a coin to represent the rewards system.

COLOR

The color palette uses a beige background with the school colors, green and two shades of gold, that contrast well against the background.

FONT

The fonts used have a slightly playful look to match the gaming aspect of the app. Poppins is the main font for the app, used for body text and subtitles, while the font Akshar is used for titles.

APP USAGE

By using the app, students are able to familiarize themselves with the campus, even allowing them to filter specific locations or input and navigate directly to the classes on their class schedule. Students also gain reward currency from each navigation and by completing daily missions that they can use at participating stores on campus.

Students are encouraged to continue using the app even after learning their way around the campus through the integration of familiar game elements. A rewards system allows them to save money, while a daily missions system gives students an incentive to become more familiar with even the obscure places around campus. And, one may even find a new place that they enjoy hanging around at from using the app!