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UI/UX Design
Branding
TOOLS
Adobe XD
Adobe Illustrator
YEAR
2021
Boba Life is an app designed for ease in recording your daily boba adventures and sharing them with your friends.
Designed a logo and color palette that fits with the app's purpose. Created intuitive screens that meets the needs of the intended target audience: to have an easy way of keeping record of boba while also being able to interact and get recommendations from friends in order to achieve the full experience of their boba journey.
Being an app focused on boba, I designed a logo using elements related to tea: leaves and a teapot. Leaves are depicted coming out of the tea pot as though they are being brought to “life,” like in the app name Boba Life.
A beige color was used to match the color of milk tea, while green was used to match the color of tea leaves. The vividness of the green pops out well against the other more neutral brand colors.
To learn more about my potential users, I interviewed people that drink boba. Using the information gained from my user research, I developed user personas to help get a better idea of the nature of my target audience and what their needs would be.
I analyzed potential competitors as a reference for my app. In my research, I focused on their strengths and weaknesses, what works for them for their target audience, and the key features that they have. This also helped with developing the uniqueness of my app, being that it is a two-in-one app that can be used for both recording and sharing.
